Position Overview

The Senior Associate Business Development Representative (SR2) is responsible for driving lead generation and qualification while providing comprehensive sales support across early-stage pipeline activities. This role leverages CRM systems and analytics to identify customer opportunities, ensure accurate lead routing, and maintain compliance with internal sales processes. The position requires strong time management, customer focus, and the ability to coordinate complex activities with diverse internal stakeholders, including sales, finance, legal, and go to market teams.

Responsibilities
Lead Generation & Qualification

Own lead generation and qualification efforts, driving early-stage pipeline through outbound outreach and CRM based insights

Opportunity Identification

Identify opportunities within assigned accounts and schedule sales activities, exercising sound judgment and occasionally adapting from standard practices when appropriate

Lead Routing & Handoff

Pass well qualified leads to appropriate sales teams or partners in alignment with established routing guidelines

CRM & Data Management

Maintain accurate customer and pipeline data in CRM systems, including lead tracking, activity logging, follow ups, and reporting

Autonomy & Judgment

Execute semi routine assignments independently, seeking guidance primarily for new or complex workstreams

Skills & Competencies

Organizational & Time Management: Effectively prioritizes tasks, manages multiple projects, and meets deadlines with minimal supervision
Customer Focus: Builds strong relationships during lead qualification and anticipates customer needs to provide relevant solutions
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