Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

Reporting to the Director of Inbound Marketing, the Performance Marketing Lead will own Appian’s global paid media ecosystem and conversion performance strategy. This role will set the vision for how paid search, paid social, and programmatic channels drive high-quality pipeline, while managing an external paid media agency for day-to-day execution and holding them accountable to performance and delivery.

The Lead will partner closely with Global Campaign Managers, web and content stakeholders, and regional field and sales leadership to ensure paid programs are integrated into broader B2B campaigns. They will drive rigorous testing and CRO, lead channel experimentation, and translate performance data into actionable insights that improve targeting, creative, and pipeline outcomes globally.

In this role, you will:

Lead the global strategy for paid search, paid social (LinkedIn, Meta, etc.), and display/programmatic to drive pipeline and ROI.

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