Principal, AI GTM Excellence Leader
Appian · McLean, VA · Marketing
About this role
Appian is hiring a principal-level Principal, AI GTM Excellence Leader based in McLean, VA. The posting calls out experience with Design Systems, Automation.
- Level
- principal
- Employment
- Full-time
- Location
- McLean, VA
- Department
- Marketing
More roles at Appian
Job description
from Appian careersHere at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
Appian is seeking a visionary Principal, AI GTM Excellence Leader reporting to the VP of Product Marketing, to transform and scale how our Product and Solution Marketing organization creates, delivers, and optimizes content. This highly visible role will act as a centralized Center of Excellence, leading the adoption of AI, scalable video, and innovative content strategies across the GTM organization.
This role is both strategic and hands-on. You will not only define the strategy, but also actively design, edit, and produce high-impact assets, including videos, animations, digital layouts, self-service content tools, and AI-enabled templates. The ideal candidate blends product marketing, content strategy, creative execution, AI fluency, and GTM operational scale.
In this role, you will:
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Lead the integration of AI-driven workflows across the PMM organization to improve productivity and expand the variety and volume of content outputs.
This is an excerpt. Read the full job description on Appian careers →