Senior Email Marketing Manager
Appian · Dallas, TX | Houston, TX · Marketing
About this role
Appian is hiring a senior-level Marketing Manager based in Dallas, TX | Houston, TX. The posting calls out experience with Compliance. Compensation is listed at $100,000–$200,000 per year.
- Role
- Marketing Manager
- Function
- marketing
- Level
- senior
- Track
- Individual contributor
- Employment
- Full-time
- Location
- Dallas, TX | Houston, TX
- Department
- Marketing
More roles at Appian
Job description
from Appian careersHere at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.
Key Responsibilities
Email Strategy & Governance:
- Develop and implement a comprehensive global email marketing strategy, including rules for audience targeting and send cadences.
- Establish and manage complex list hierarchies, suppression rules, and exclusion logic to prevent database fatigue.
- Oversee the end-to-end email content calendar to ensure alignment with overall marketing and business objectives.