Senior Email Marketing Manager

Appian · Charlotte, NC · Marketing

senior Marketing Manager ic
$100,000 – $200,000
USD per year

About this role

Appian is hiring a senior-level Marketing Manager based in Charlotte, NC. The posting calls out experience with Compliance. Compensation is listed at $100,000–$200,000 per year.

Role
Marketing Manager
Function
marketing
Level
senior
Track
Individual contributor
Employment
Full-time
Location
Charlotte, NC
Department
Marketing

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Job description

from Appian careers

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.

Qualifications

  • Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance.

  • Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.

  • Experience managing end-to-end email content calendars aligned to broader marketing and business objectives.

  • Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.

    This is an excerpt. Read the full job description on Appian careers →
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