Lead Product Marketing Manager
Appian · Atlanta, GA | Austin, TX | Charlotte, NC | Denver, CO | McLean, VA | New York City, NY | Raleigh, NC · Marketing
About this role
Appian is hiring a senior-level Marketing Manager based in Atlanta, GA | Austin, TX | Charlotte, NC | Denver, CO | McLean, VA | New York City, NY | Raleigh, NC. The posting calls out experience with Performance Optimization.
- Role
- Marketing Manager
- Function
- marketing
- Level
- senior
- Track
- Individual contributor
- Employment
- Full-time
- Location
- Atlanta, GA | Austin, TX | Charlotte, NC | Denver, CO | McLean, VA | New York City, NY | Raleigh, NC
- Department
- Marketing
More roles at Appian
Job description
from Appian careersHere at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
Reporting to the Senior Director, Product Marketing, the Lead Product Marketing Manager (PMM) is a senior individual contributor responsible for driving the commercial strategy for a major product category. Bridging the gap between product innovation and market dominance, you will own the "why" for your portfolio. In this role, you will lead the creation of scalable GTM strategies and mentor junior team members. You will serve as a strategic partner to Product Management and Sales leadership, translating complex market dynamics into high-impact narratives that drive revenue.
You will be responsible for creating the end-to-end GTM strategy, the core messaging framework, and the strategic sales playbooks that enable our Sales and Marketing organizations to win. You will not just be a marketer; you will be a commercial driver, a market expert, and a gifted storyteller.