Senior Social Marketing Manager , Prime Video

Job description

Amazon Prime Video is seeking a Senior Social Marketing Manager to lead global social marketing strategy and execution for Prime Video and Amazon Studios. This role sits within the global social marketing team and is responsible for developing and executing data-driven, high-impact social marketing campaigns for assigned titles, brand campaigns, and always-on presence across IG, Facebook, TikTok, X, and Threads, as well as emerging platforms including Reddit, Pinterest, Snap, and Discord. The Senior Social Marketing Manager develops social marketing strategies and tactical executions globally, raising the bar on innovation and operational excellence. Areas of ownership include social strategy, social creative development, social listening and analytics, community management, and social innovation including AR/VR and paid media social products for assigned titles, brand campaigns, and always-on brand projects. This role identifies and acts on cross-title marketing opportunities to create ownable Prime Video social brand moments, partnering with the Creator team, Social Title team, PR, and cross-functional stakeholders to build social franchises, repeatable social-first formats, and executions that drive measurable brand impact and viewership growth for Prime Video. Reporting directly to the Head of Global Social Strategy, PV US Social Brand, Studios, Audiences and Franchises, the Senior Social Marketing Manager acts as a…