Lifecycle Marketing Manager - Digital Strategy, Customer Experience - AWS Integrated Demand Center

Job description

AWS Marketing is seeking a talented Lifecycle Marketing Manager to join our Customer Experience (CX) team within the Integrated Demand Center (IDC). In this technical role, you will lead the implementation of customer journeys in Adobe Experience Platform (AEP) while supporting the strategic design of customer-centric marketing experiences. You'll play a critical role in translating journey frameworks into technical reality, orchestrating data-driven, personalized experiences that help AWS customers adopt and grow with our services. Key job responsibilities Technical Implementation Operations (Primary Focus) • Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP) • Build and configure journey orchestration workflows, segmentation logic, and personalization rules • Execute technical implementations based on journey frameworks and requirements from Digital Strategists • Implement shared foundations approach to enable scalable, reusable journey components • Ensure data integrity and proper integration across marketing technology stack • Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics • Partner with Technical Architecture Analytics (TAA) teams on data requirements and implementation Journey Strategy Framework Support • Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages • Provide technical feasibility and best practice input during journey design workshops…