Account-Based Marketing Manager , AWS Strategic Customer and Partner Marketing

Job description

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders. Key job responsibilities Key Responsibilities: • Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact • Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs • Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization • Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences • Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts • Drive operational excellence through standardized processes, documentation, and best practices • Track and report on program performance, using data to optimize and scale…