School Outreach and Marketing Manager, Amazon University Talent Acquisition (AUTA)

Job description

The School Outreach and Marketing Manager will lead AMER-based marketing strategy for early career talent, establishing dedicated marketing leadership to maximize school penetration across the region. Reporting to the Global Leader of University Marketing and Campus Engagement, who leads a global team of marketing professionals, this individual contributor position will drive strategic school outreach marketing initiatives and channel optimization, collaborating with internal teams and external agencies. The role will lead campaign development and brand governance whilst supporting priority school engagement and strategic hiring initiatives. Key job responsibilities AMER Marketing Strategy Execution • Lead comprehensive recruitment marketing strategy for the AMER region that drives inquiry generation, application quality, and contributes to hiring outcomes. • Develop and execute targeted marketing campaigns that resonate with student segments across targeted universities and institutions. • Position Amazon as employer of choice in emerging technology fields including Generative AI and Robotics through compelling storytelling and strategic channel optimization. • Develop metrics and analytics frameworks measuring marketing campaign effectiveness and ROI. AMER School Engagement Partnership Activation • Dive deep into school relationships across AMER, developing customized marketing strategies that align with each university's unique culture and student demographics. • Collaborate with direct team members focusing on school…