Sr. Channel Marketing Manager, Channel Experience and Launch Management

Job description

As a Sr. Channel Marketing Manager, you are passionate about the retail experience and driving innovation in-store leveraging AI-powered solutions. Our vision is to define and create delightful experiences for the offline customer that help them discover, purchase, and engage with Ring Blink products, features and services. You create the strategy and vision for how Ring Blink products come to life offline. Working in a cross-functional team environment, you are looked to as the expert for Ring Blink channel marketing across GTM, categories, retailers, and creative. As the Sr. Channel Marketing Manager, you will be a self-starter, a creative thinker and responsible for how Ring Blink devices come to life for the North America (NA) Offline Retail channel. You will own and drive the strategy for our device customer experience, working closely with demo product managers, channel marketing, design, and 3rd party fixture vendors. You define the CX, while gathering inputs from your channel marketing and sales team on the needs of their retail shopper. You strive to invent and simplify, creating strategies and playbooks that the CM team can use to make their every day jobs easier. You leverage AI tools and automation to drive process improvements, enhance project…