Senior ANZ PS ABM Manager, AWS Industry Marketing

Job description

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers within the Australia-New Zealand field territory and deliver the industry’s largest activations and programs. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Account-Based Marketing Manager will own the end-to-end execution of ANZ territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders. Key job responsibilities • Deliver the largest Industry activations, executive programs, and scaling programs • Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact • Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs • Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization • Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences • Partner with regional marketing teams to ensure ABM programs complement broader field marketing…