Product Marketing Manager, Amazon Marketing & Prime Canada

Job description

Amazon Canada is seeking a talented, creative, and entrepreneurial Marketing Manager to join our exciting and highly collaborative team. The Product Marketing Manager will play a critical role in supporting the rapid growth of the Seasonal Events through leading the marketing, merchandising, and social media efforts for our key products and programs. They will support creating a best-in-class customer experience through merchandising planning and implementation for our online storefronts, as well as the management of marketing-led programs. They will build, merchandise, and optimize customer “destinations”/landing pages on the Amazon.ca site, with the goal of engaging, inspiring, and converting customers and building affinity for Amazon Canada. This individual will execute all Seasonal Events, such as Mother's Day, Father's Day, Holiday Shop, across Amazon’s owned platforms, as well as develop plans to test with new platforms (e.g. TikTok) and campaigns. They will dive deep to gather evolving brand, customer, and channel insights to inform strategy; they will partner with offsite traffic team for creators, social, outbound, search and more to drive customer engagement and conversion. The successful candidate will have the ability to prioritize in a fast-changing business environment. Key job responsibilities - Manage and execute all Seasonal Event campaigns. Working with…