Sr Marketing Analytics Manager, Marketing Technology and Operations, Transportation Technology and Services

Job description

Amazon Transportation is seeking a Senior Marketing Analytics and Data Hygiene Lead to own marketing measurement, automated reporting, dashboarding, data quality, and AI-enabled analytics across multiple transportation marketing teams. This role will help marketing leaders understand performance, optimize channel investments, and make better decisions through timely, accurate, and actionable insights. The ideal candidate is a senior analytics professional with experience working on marketing use cases such as campaign measurement, audience segmentation, channel performance, lifecycle marketing, attribution, and marketing funnel analysis. This person will define measurement frameworks, improve data hygiene, automate manual reporting, and identify opportunities to use AI to improve reporting accuracy, reduce manual work, detect anomalies, and scale insight generation. Key job responsibilities Lead the Marketing Analytics function across multiple Amazon Transportation teams. Define and execute the analytics strategy for measuring marketing effectiveness across email, events, paid media, organic search, lifecycle campaigns, and other marketing channels. Partner with Marketing, BIE, MarTech, and business stakeholders to understand business needs and translate them into scalable analytical solutions. Apply analytics to marketing use cases such as campaign performance measurement, audience segmentation, attribution, funnel analysis, channel optimization, lead quality, and customer engagement trends. Identify and implement opportunities to use AI and automation to…