Marketing Manager, Display Advertising

Job description

The Amazon Digital Advertising team (ADA) focuses on leveraging Amazon’s Advertising DSP to support the digital marketing initiatives of Amazon’s own strategic businesses. Our stakeholders are the internal marketing teams across Amazon and their agencies of record. Our mission is to develop better digital advertising programs for those businesses. We operate across marketing, program management, and new product development. This specific role will manage display and video ad programs on behalf of large internal Amazon advertisers who prioritize marketing objectives ranging from driving brand perception to purchases. The ADA Agency Engagement program grants leading external agencies — including OMG, WPP, and Dentsu — the ability to execute programmatic advertising via the Amazon DSP (ADSP) on behalf of internal advertisers such as Cross-Channel Marketing (XCM), Prime Video, and Amazon Business. Our marketing teams serve as “Customer 0”: the flagship ADSP customer whose day-to-day partnership delivers dual value — advancing Amazon’s marketing objectives while surfacing product insights that sharpen our roadmaps and accelerate innovation. The Agency Engagement team owns the full agency lifecycle on ADSP: onboarding, knowledge assessment, training, and ongoing campaign support in partnership with ADSP Programmatic Solutions Consultants (PSCs). This includes establishing accounts, delivering best-practice SOPs, QA-ing campaigns pre-launch, monitoring…