Senior Product Marketing Manager, Fashion & Fitness, Social Marketing

Job description

The Social Marketing team focuses on ensuring the right content reaches the right customer wherever they are on social. We connect customers to relevant products through engaging, timely, and contextually meaningful experiences. We continuously evolve how products are discovered by translating customer behavior, trends, and platform dynamics into content that feels native, personalized, and aligned to how customers shop today. The Senior Product Marketing Manager, Fashion Fitness owns paid social marketing for the Fashion Fitness vertical — driving performance through the intersection of creative strategy, merchandising, and channel execution. This role translates category trends, cultural moments, and customer behavior into high-performing social programs that drive efficient spend and measurable conversion across Meta, TikTok, Pinterest, and more. This leader will drive paid social performance for Fashion Fitness by setting the creative and merchandising strategy that fuels channel efficiency. They will establish how products are selected, positioned, and brought to life in platform-native formats — translating emerging trends, seasonal moments, and performance signals into compelling programs, while continuously evolving strategy through experimentation and data-driven iteration. This role requires a performance marketing mindset paired with strong creative judgment and merchandising instincts — someone who understands how creative and product decisions directly drive ROAS,…