Sr Technical Program Manager, Guidance & Personalization

Job description

Amazon Ads is one of the fastest-growing businesses at Amazon — and the GPS (Guidance, Personalization, and Security) team is at the center of how advertisers experience it. Join us in building AI-powered guidance and personalization for sellers, vendors, and offsite advertisers. As a Sr. Technical Program Manager on GPS, you will drive programs that directly shape how millions of advertisers interact with the Amazon Ads console through agentic experiences, unified APIs, and whole-page personalization. GPS enables partners across Amazon Ads to deliver recommendations, insights, alerts, and GenAI interactions to sellers, vendors, agencies, and creators worldwide. We provide the UX components, low-code delivery infrastructure, feedback mechanisms, telemetry, and security infrastructure that power the advertiser experience. Key job responsibilities - Drive cross-functional programs across Product, UX, Engineering, and Science teams to deliver AI-powered personalization experiences for advertisers at scale - Own program planning and execution for platform API infrastructure, including consolidating fragmented systems into unified, domain-modeled interfaces that serve multiple channels and consumer applications - Coordinate delivery of agentic and AI-native experiences that transform how advertisers discover insights, receive recommendations, and take action within the advertising console - Manage complex migration and unification programs spanning multiple engineering teams, tracking dependencies, resolving…