Sr. Brand Marketing Manager, Amazon Fire TV

Job description

Why This Role Matters Streaming is transforming how people in Japan consume entertainment — and Fire TV is right at the center of it. This isn't a role where you execute someone else's playbook. You'll define the brand strategy for Fire TV in Japan, own the roadmap, and drive the decisions that shape how millions of customers discover and choose Fire TV. If you're looking for a role where you set the direction, influence senior stakeholders, and see your strategic bets play out at scale, this is it. Who You Are You're an experienced brand marketer who has independently owned and delivered large-scale, integrated campaigns — ideally in consumer tech, consumer electronics, digital media, entertainment, or a similarly high-velocity industry. You've managed significant marketing budgets end-to-end, made tough trade-off decisions on where to invest, and can clearly articulate the business rationale behind your choices. You don't just run campaigns — you build the strategy behind them, grounded in deep customer understanding and competitive intelligence. You have a strong point of view on brand positioning and know how to translate it into consistent, compelling messaging across online and offline channels. You're equally confident presenting a long-term brand vision to senior stakeholders…