Go-to-Market Strategy Lead, AWS Global Sales Operations

Job description

The AWS Go-to-Market (GTM) Strategy Lead is a high-impact position responsible for defining, executing, and optimizing go-to-market strategies across AWS’s product and service offerings. This role is central to ensuring that AWS products reach the right market segments with the most effective strategies, driving growth and market penetration. The GTM Strategy Lead will work closely with cross-functional teams, including Sales, Operations, Finance, and Product, to identify new growth opportunities, oversee launches, and improve sales and marketing effectiveness. Key job responsibilities - Design and implement sales models that drive AWS's go-to-market strategy, ensuring alignment with business objectives and market dynamics across assigned segments or regions. - Partner with Sales and Operations stakeholders to develop data-driven sales models, pricing frameworks, and channel strategies that optimize market penetration. - Lead market research initiatives and synthesize customer insights to continuously refine GTM approaches, maintaining competitive positioning and identifying emerging opportunities. - Drive competitive intelligence efforts, translating market analysis into actionable recommendations for GTM strategy optimization. - Own end-to-end planning and execution for product/service launches within scope, ensuring cross-functional alignment and channel readiness. - Develop and deploy sales enablement programs that equip field teams with frameworks, tools, and insights to drive revenue growth. - Define…