Principal UX Designer, Fire TV and Tablet UX Design

Job description

This is a strategic, hands-on role where you'll be the expert in what's possible across a wide variety of supported products like smart TVs, streaming devices, and tablets. You'll design for the distinct contexts of communal living room experiences versus personal tablet interactions, balancing entertainment-focused use cases with productivity-driven workflows. Your mission is to create, explore and bring to life familiar, harmonious experiences that feel native to each product line while integrating Alexa's agentic capabilities as a natural extension of the user interface—ensuring AI assistance enhances rather than disrupts the core experience across our evolving ecosystem. You'll collaborate across product lines including Alexa, Prime Video and Kindle to promote Amazon's flywheel effect and deliver "magical together" customer experiences that showcase the power of our integrated services. Key job responsibilities This role is for a hands-on leader who establishes a vision and strategy, scales their impact by empowering other designers on the team, and is a key contributor to design artifacts. You will develop strong relationships with fellow Design Leaders and partner closely with Product and Engineering counterparts throughout the product development process to launch bar-raising experiences for customers around the world. * Vision Setting: Define and prototype the future of…