Head of LATAM Marketing, AWS, Strategic Customer and Partner Marketing

Job description

As the SCPM Geo Leader, you will serve as the "Single Threaded Leader” (STL) for AWS marketing in your geography, informing and influencing the full marketing investment across digital, events and ABM to maximize impact in your region. You work backwards to drive key marketing outputs (e.g., perception, MEP metrics) from brand to demand across channels. You are a fierce advocate and “voice of the customer” representing the sale leadership and more importantly the growth targets of the geo. You represent marketing outcomes that deliver revenue to the sales leader on behalf of WW Marketing. You directly own Account Based Marketing and influence the digital; event marketing and other Marketing program/ investments on behalf of your region. You will drive the regional ABM strategy while serving as the single point of accountability for representing your Geo back to all marketing teams. Amazon Leadership Principles Alignment This role particularly emphasizes: • Customer Obsession - Deeply understanding regional customer needs and market dynamics • Ownership - Taking end-to-end accountability for marketing outcomes in the Geo • Invent and Simplify - Creating coordination mechanisms that reduce complexity • Are Right, A Lot - Making sound judgments about regional priorities and resource allocation •…