Principal Product Marketing Manager (Acrobat for Students)

Job description

The Opportunity

Adobe is seeking a Principal Product Marketing Manager to help scale Acrobat’s student business. This role will drive key pillars of the business from monetization and branding to end-to-end product experiences and go-to-market execution. You’ll lead critical workstreams while collaborating across an extended group, helping translate strategy into clear, high-impact execution.

What You’ll Do

Lead monetization strategy and execution

• Define and evolve student packaging, pricing, and offer strategy across free and paid experiences

• Partner alongside Growth and Lifecycle teams to build and optimize upgrade paths and conversion journeys

• Support testing and scaling of student offers, including freemium entry points and paid SKUs

Drive branding and positioning for students

• Help define and refine how Acrobat shows up for students globally

• Translate product capabilities into clear, differentiated value propositions and messaging grounded in real student needs

• Ensure consistency across messaging from campaign to product experience

Own full-cycle product marketing for key experiences

• Lead PMM for core student experiences from concept through launch and iteration

• Partner closely with Product to develop roadmap inputs, define use cases, and ensure strong product-market fit

• Build clear narratives that connect features to meaningful user outcomes

Influence the product development plan and priorities

• Bring the voice of the student into product decisions through insights, research, and market context

  This is an excerpt. Read the full job description on Adobe careers →