Director, PLG Strategy
Adobe · London, United Kingdom · Design
About this role
Adobe is hiring a director-level Financial Analyst in the finance function based in London, United Kingdom. The posting calls out experience with Express, A/B Testing.
- Role
- Financial Analyst
- Function
- finance
- Level
- director
- Track
- Management
- Employment
- Full-time
- Location
- London, United Kingdom
- Department
- Design
- Posted
- May 15, 2026
More roles at Adobe
Job description
from Adobe careersAdobe is seeking an experienced senior leader to drive and operationalize the Marketing/Product - Led Growth (M/PLG) integration between Semrush and Adobe. This role will analyze, structure, and continuously improve the Semrush M/PLG workstream, ensuring it aligns seamlessly with Adobe’s operating model while protecting the speed, autonomy, and data-driven decision culture that define Semrush’s current PLG engine. The leader will define strategy, establish cross - functional alignment, and build the metrics, reporting, and governance frameworks required to accelerate combined business growth. This role will work across Product, Engineering, Marketing, Sales, Operations, and Customer Success to ensure a unified, scalable, and high - impact M/PLG motion that supports Adobe’s growth ambitions and maximizes the value of the acquisition. Key Responsibilities 1. Analyze Structure the M/PLG Workstream Lead the holistic assessment of how Semrush’s PLG engine operates today, including activation loops, acquisition channels, the data-driven experimentation culture, segmentation strategy, and quarterly OKR-led planning. Define a scalable operating model that preserves Semrush’s PLG speed while aligning with Adobe’s governance and brand safety requirements. Identify friction points where Adobe systems (e.g., complex user management, compliance, internal integrations) may slow down PLG velocity, and create mitigation strategies that prioritize customer value. 2.…