Growth Data Scientist, Social Marketing

Job description

The Opportunity

Our Category Analytics and Solutions (Catalyst) team exists to increase the velocity and confidence of strategic decision-making by turning hypotheses into data-backed approaches at scale. We are a multidisciplinary team of change agents who thrive in ambiguity, move fast with rigor, and embrace AI-native analytics workflows. Our work informs executive decisions at the E-Team level and helps our businesses move from insight to execution to measurable growth.

About the Role

We are seeking a strategic, execution-minded Data Scientist to support growth across content sharing channels and influencer marketing. You will help interpret data to generate clear insights, improve measurement, and enable faster testing and iteration with content and creator strategy. This is a hands-on role passionate about analysis, experimentation, and actionable insights in a defined but fast-evolving Social and Influencer domain. You will collaborate directly with channel owners and content creators. Together, you will define and evolve practitioner-level, optimizable metrics that improve day-to-day performance.

What you'll Do

• Analyze performance across organic social, influencer partnerships, and paid social to identify optimization opportunities.
• Support experiment design (e.g., creative, audience, influencer selection) and evaluate results.
• Define and evolve optimizable metrics (e.g., engagement rate, cost efficiency) to guide day-to-day decisions.
• Set quarterly targets, monitor weekly performance, and deliver actionable insights to channel owners and marketing partners.
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