Senior Lifecycle Marketing Manager

Job description

The Opportunity

Adobe's Lifecycle Marketing team is passionate about delivering engaging and impactful marketing programs to our customers. Our goal is to drive long-term growth for Adobe through innovative, impactful and scalable marketing programs.

We are seeking an experienced Senior Lifecycle Marketing Manager to manage and implement marketing programs for Adobe priority product offerings. In this role, you will develop, scale and optimize user customer journeys across email, push notifications and other emerging channels to directly impact trial, conversion, adoption, and use of Adobe products. You will work in close collaboration with business partners including Customer Marketing, Product Marketing and Go-to-Market teams to deliver exceptional user experiences and measurable growth in revenue, active use and customer retention.

What you'll Do

• Manage all aspects of end-to-end campaign development including planning, performance insights and continuous optimization
• Plan and carry out a learning agenda through experimentation to continuously evolve and improve performance of lifecycle marketing programs
• Develop relevant and engaging messaging and on-brand assets for a key customer segment using Adobe AI-power tools at scale
• Partner with analytics team to measure and report on performance to demonstrate the business impact. Regularly share updates on key initiatives including program effectiveness and improvement plans.
• Harness technology for personalization at scale, including predictive models, APIs, platform capabilities and AI tools to drive growth within your segment
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