Group Product Marketing Manager
Adobe · San Francisco, CA · Marketing and Strategy
mid
Product Manager
ic
· Posted Apr 27, 2026
$146,300 – $275,050
USD per year
About this role
Adobe is hiring a mid-level Product Manager based in San Francisco, CA. The posting calls out experience with Express, SaaS. Compensation is listed at $146,300–$275,050 per year.
- Role
- Product Manager
- Function
- product
- Level
- mid
- Track
- Individual contributor
- Employment
- Full-time
- Location
- San Francisco, CA
- Department
- Marketing and Strategy
- Posted
- Apr 27, 2026
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Job description
from Adobe careersThe Opportunity
Adobe is seeking a strategic and visionary Group Product Marketing Manager to lead the Student business. This role will build the long-term vision, positioning, and growth strategy that establishes Adobe Acrobat and Express as an essential productivity and creation platform for students.
This is a highly cross-functional leadership role at the intersection of Product, Growth, Brand, and Partnerships. You will operate with a GM mentality, setting strategic direction, influencing roadmap priorities, and driving end-to-end go-to-market execution for student-focused experiences and launches.
What You’ll Do
Define and articulate the multi-year vision including where we play, how we win, and how we differentiate for 16–24-year-old audiences.
Lead end-to-end go-to-market strategy for new student features and experiences — from concept validation through launch and scale.
Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful student workflows.
Develop audience segmentation and lifecycle strategies grounded in deep insight into Gen Z and emerging Gen Alpha behaviors.
Establish clear, compelling positioning and messaging that connects functional benefits to emotional drivers like confidence, independence, and academic success.
Define monetization strategy in partnership with Growth and Pricing teams, clarifying free vs. paid value and driving conversion and retention.
This is an excerpt. Read the full job description on Adobe careers →