Senior Product Manager

Job description

The Opportunity

We are seeking a Growth PM Lead to drive user acquisition, activation, engagement, retention, and monetization for video products. This leader will own the end-to-end growth strategy across the desktop product experience and partner closely with Product, Engineering, Design, Data Science, Marketing, and Finance.
 

This role requires deep expertise in experimentation frameworks, A/B testing, behavioral analytics, and data-driven product decision-making, combined with strong product intuition and customer empathy.
 

Growth Strategy & Roadmap

• Define and lead the growth strategy

• Identify high-impact growth opportunities using data, research, and experimentation.

• Own and prioritize a growth roadmap tied to clear business impact.

Experimentation & Optimization

• Build and scale an experimentation culture within the team.

• Design, launch, and analyze A/B experiments across onboarding, feature discovery, pricing/packaging, and retention.

• Establish guidelines for statistical rigor, guardrail metrics, and experiment governance.

• Drive rapid test-and-learn cycles

Cross-Functional Leadership

Work in close coordination with:

• Engineering to implement experimentation infrastructure

• Design & UX Research to optimize onboarding and feature discovery

• Marketing to align product growth levers with acquisition strategies

• Finance & Data Sciences to quantify business impact

Customer & Market Insights

• Develop a deep understanding of video creators across segments (beginners to professionals)

• Use qualitative and quantitative inputs to identify friction points in the user journey

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