Head of Social, Japan
Adobe · Tokyo, Japan · Marketing and Strategy
Adobe is a place where exceptional people work – don’t just take our word for it, our employees have recently voted us and Adobe Japan has been ranked 13th, for Great Place to Work.
We’re proud to offer market competitive employee benefits designed to suit you and your lifestyle. Some of the great benefits include health insurance, global days off, wellness fund, parental leave, access to our Employee Stock Purchase Program and programs designed to help you continue to build your career. To learn more, please visit https://benefits.adobe.com/jp
We also proudly empower our employees to get involved with corporate social responsibility and offer a broad range of opportunities to enable you to make a bigger impact through philanthropy, employee, and community engagement.
We know that people are the differentiator in our business, and that's why we want to meet you!
About the Role
Adobe Japan is looking for a Head of Social Japan to lead and scale our social media strategy across channels, audiences, and the full customer lifecycle. Reporting into senior marketing leadership, this role owns the strategic direction and execution of social as a core marketing and customer engagement function in Japan.
As a Head of Social Japan, you will manage a high-impact team and agency partners to deliver comprehensive social strategies that drive brand relevance, customer success, and business growth. This role spans proprietary social platforms, influencer communities, customer support on social, social listening, and newsroom-style operations. The scope is not limited to specific products, but supports Adobe’s broader portfolio and ecosystem.
What You’ll Do
Define and implement a complete social strategy across all owned social channels, aligned with business goals and the end-to-end customer journey
Own the strategy, planning, and optimization of in-house social media platforms, with deep expertise in YouTube as a flagship channel for storytelling, education, and community engagement
Lead social initiatives across awareness, adoption, retention, and customer support use cases
Establish frameworks for social listening and translate insights into marketing, communications, and product strategy
Oversee customer support on social channels in close partnership with Customer Support and PR teams
Build and scale influencer and creator communities to drive advocacy and long-term value
Build and operate a social newsroom model, enabling timely, insight-driven engagement
Lead, coach, and develop team members; manage agencies and external partners
Collaborate cross-functionally with PR, Product Marketing, Brand, Customer marketing, Analytics, and Global teams
What You Need to Succeed
Proven experience leading owned social channels end-to-end, including strategy, operations, and performance optimization
Strong hands-on experience managing YouTube as part of a broader owned social ecosystem
Experience designing social strategies grounded in customer journey and lifecycle thinking
Demonstrated expertise in social listening, insights generation, and newsroom-style operations
Experience delivering customer support via social channels
Proven success in influencer and community building
People management experience with the ability to mentor and grow talent
Strong communication skills in both English and Japanese (business-level proficiency in both required)
Adobe for All
Adobe strives to create an environment where our employees can do their best work and drive their career growth and development based on their personal goals. From fair-pay practices to Employee Networks and programs designed to make everyone feel included, we're committed to fostering a diverse and inclusive workplace for all.
Take the plunge and jump in
Like what you have read and keen to jump in? Think you might not have all the skills we are looking for? Just take the plunge and apply – we know that by bringing together a diverse group of people, we are so much better together. We'd love to see where we can help drive Creativity for All together.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.