Senior App Store Optimization Manager
Adobe · San Jose, CA · Marketing and Strategy
About this role
Adobe is hiring a senior-level Marketing Manager based in San Jose, CA. The posting calls out experience with Express, LLMs, A/B Testing. Compensation is listed at $120,700–$219,750 per year.
- Role
- Marketing Manager
- Function
- marketing
- Level
- senior
- Track
- Individual contributor
- Employment
- Full-time
- Location
- San Jose, CA
- Department
- Marketing and Strategy
- Posted
- Apr 9, 2026
More roles at Adobe
Job description
from Adobe careersThe Opportunity
Adobe’s App Store Optimization team leads the strategy and implementation of Adobe's global mobile user growth initiatives across the creative suite of products in Generative AI, Photo & Imaging, Video, and Design categories. This role manages and develops the strategic and creative roadmap for acquisition and engagement of users within the app stores ecosystem with the goal of continuously improving an app’s visibility, discoverability and conversion.
We are looking for a data-driven, analytical, and growth-minded Senior Manager of ASO who will partner closely with Product Marketing, Product Management, Analytics, Paid Media teams, and agency partners delivering on scalable growth.
These apps are growth-stage inside of an enterprise ecosystem passionate about long-term market leadership. Come Create the Future on the mobile team at Adobe!
What you'll Do
- Build clear, compelling recommendations to prioritize growth opportunities, supported by strong analysis and business logic, and articulate them to leadership to gain support.
- Lead app store strategies to reach and convert high-value, high-intent audiences through store updates, custom pages, and keyword & category optimization.
- Deliver global and regionalized creative strategies paired with app store marketing messaging to convert store traffic into downloads.
- Partner with Apple and Google to showcase marketing priorities and new feature releases to drive incrementality and reach new audiences.