Senior Lifecycle Marketing Manager - India

As a Senior Individual contributor within the APAC Lifecycle Marketing team, you will own the creation and orchestration of Adobe's end-to-end customer journey, accountable for revenue and units growth via email as a channel.

You will be the senior ranking member for Growth Marketing in India, requiring strong communication, partnership and influencing skills. Based in Noida/Bangalore, this role partners with cross functional teams across product, communications, paid media, broader regional/global marketing, and insights teams. These adhoc and orchestrated campaigns will promote Adobe's Creative and Document Cloud consumer offerings in India.

Responsibilities:

• Ideate, plan and activate hyper-localized/culturalized campaigns to drive new user acquisition, mobile app installs, entitled user engagement and paid member growth in India.  

• Drive monetization of Adobe products by supporting Go To Market promotions, bundle offers, win-back and upsell campaigns

• Support Business goals - Initiate onboarding experience for new users and optimize weekly active use campaigns to encourage product usage, exports and unlock mobile user growth.

• Orchestrate first-party data growth and channel expansion initiatives, including but not limited to WhatsApp, SMS etc.

• Innovate and embrace technology (deep linking) to enable seamless cross-platform user experience b/w mWeb, desktop and Mobile apps

• Leverage data science models for conversion optimization and develop behavioural journeys (next-best action) to drive in-product success.

• Adobe Journey Optimizer: Coordinate regional adoption and utilization of AJO, ensuring seamless integration and efficiency in driving campaigns, personalization, and automation. 

• Release Marketing Management: Drive value expansion and engagement amongst paid members, while propagating product/new feature adoption in India 

Experience Required/Skills

• At least 12-15 years of experience crafting, launching and managing end to end acquisition and customer engagement programs with practical working knowledge of targeting, dynamic publishing, journey building, triggers sequencing and A/B testing.

• Agency / vendor management experience; comfortable working in a fast-paced environment and managing change.

• Excellent project management and communication skills and the ability to thrive in a matrix environment collaborating across multiple functions.

• Motivated and passionate about data, you enjoy a good challenge and apply both creativity and analytical rigor in solving problems. As a seasoned performance marketer, you have a proven track record of moving metrics.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

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