Director, Product Marketing- Mobile

The Opportunity 

Creators are Adobe’s next growth engine and together this newly-formed team is re-imagining how millions ideate, edit, and share content. As the Director of Product Marketing for Imaging in our Creators segment, you will lead the strategy and execution that keeps Adobe the go-to destination for creators who are transforming visual storytelling through photography, compositing, and design. 
 
This role is pivotal in shaping the future of Adobe’s image editing products, including Photoshop and Lightroom, and driving growth across new creator segments. You’ll partner deeply with Product, Design, Engineering, Research, and GTM teams to define product strategy, launch breakthrough marketing initiatives, and deliver exceptional customer experiences. 

What You’ll Do 

Strategic Leadership 

• Define and implement the long-term product marketing strategy for Adobe’s image editing portfolio for creators. 
• Influence product direction through deep customer insights, competitive analysis, and market trends—especially around AI and mobile-first workflows. 
• Frame reasons, positioning, and packaging for new capabilities and offerings. 

Customer & Market Insights 

• Become Adobe’s authority on image editing workflows, creator problems, and emerging trends. 
• Lead qualitative and quantitative research efforts to uncover actionable insights that shape product and marketing strategies. 

Growth & Go-to-Market Execution 

• Develop and implement data-driven strategies to acquire new creators, drive activation, and increase engagement and retention. 
• Collaborate with cross-functional teams to deliver compelling product launches, campaigns, and lifecycle marketing programs.