Industry Strategy Director, Financial Services

Job description

The Opportunity 

We are looking for a dynamic leader to help drive the strategy, thought leadership, and positioning to grow our Financial Services segment.  As the Industry Strategy Director, you will develop compelling and prescriptive thought leadership and present it to prospects at industry & Adobe conferences/events and 1:1 customer meetings with SVP levels and above.  You will partner with a diverse ecosystem of sales, product management, and solution consulting to bolster our industry value proposition and drive a coordinated go-to-market strategy.  As an ambassador for Adobe in the Financial Services industry, you will also partner with Adobe marketing to drive awareness of Adobe’s capabilities. 

Key Responsibilities 

Develop Adobe’s point-of-view for Financial Services: 

Build a vision and competitive positioning for the industry that resonates with Financial Services executives. This will address, for example, what are the major capabilities and use cases Adobe’s Experience Cloud enables – from customer data & analytics, advanced omnichannel personalization, cross-channel journey orchestration, creative content production, and unified measurement.  It should also address what does "amazing" look like for an omnichannel experience & customer journey, and what tactics are needed for banks, insurers, wealth and asset management companies to maximize the return from their digital programs.  You will have opportunities to collaborate with digital strategists, technologists, data scientists, and other specialists to craft a powerful point-of-view.